TOP – The Organic Project

We first started working with the team at TOP to transition their existing ecommerce website from WooCommerce to Shopify for easier subscriptions, referrals, and inventory management for their products and their customers. During the migration, we explored updating the brand identity to reflect a new audience. As a company created by moms for mothers and their daughters, the co-founders wanted their feminine hygiene brand to feel upscale, but approachable and reduce the stigma around period products.