Strategy & marketing.
What do you want to be recognized for?
We help customers connect with your product or service. Positioning, audience research and competitive analysis first, then a marketing strategy you can actually run: channel plans, campaign strategy, email and lifecycle marketing, content calendars and the KPIs that prove ROI. Relationship marketing that fosters customer loyalty, interaction and long-term engagement.
Let’s brainstormWhat’s included
A plan built around your customer.
- Brand positioning & messaging strategy
- Audience research & personas
- Competitive analysis
- Channel & campaign planning
- Email & lifecycle marketing
- Content strategy & editorial calendars
- Marketing analytics, KPIs & reporting
- Fractional marketing leadership
Questions we get asked
Strategy & marketing, answered.
What does a marketing strategy engagement include?
A discovery session, audience and competitor research, positioning and messaging, a channel plan with budget and calendar, and the KPIs we will report against. You leave with a plan your team — or ours — can run.
Do you execute the marketing or just write the plan?
Either. Some clients take the plan in-house; most keep us on a monthly retainer to produce campaigns, email and content and report on results.
What do we get at the end?
A written strategy: positioning, audiences, channel plan, campaign calendar and the metrics that matter — plus a recommendation on what to do first.
Who is this for?
Small and mid-size businesses, nonprofits and startups in Maine, New England and beyond that need senior marketing thinking without a full-time hire.
Related work
Recent projects.
More services